Project Overview
Client: Zai Web – An IT company offering courses, services, and digital products.
Goal: Improve website visibility, optimize Google Business Profile (GBP), and fix technical SEO issues to drive more local traffic and engagement.
Problem
Zai Web came to us with multiple SEO roadblocks:
- Slow website speed affecting user experience
- No keyword research strategy in place
- Too much irrelevant and duplicated content
- No clear targeting of services or audience
- Crawling & indexing issues in Google Search Console
- Poor performance of Google Business Profile (GBP)
What We Did…?
We took a full-scope SEO approach to fix the foundation and build visibility:
- Performed detailed keyword research focused on target audience & services
- Fixed all critical technical SEO issues (speed, core web vitals, indexing)
- Optimized on-page SEO — meta titles, descriptions, headings, content structure
- Cleaned up and rewrote irrelevant and duplicate content
- Restructured website for clarity and crawlability
- Fully optimized Google Business Profile (GBP): categories, description, images, NAP consistency
- Submitted pages in GSC for proper indexing and tracking
What We Achieved (In Just 1 Month)
- From page 60 to page 26 for targeted keywords
- Visible jump in website impressions and clicks
- Increase in GBP calls and engagement
- Improved local visibility for relevant keywords
- Faster website load times and better user experience
